A fast and powerful chip.
A14 Bionic makes everything from gaming to photo editing extremely fluid, and enables things like 4K Dolby Vision recording. Incredible efficiency gives you all these advanced capabilities while still providing great battery life. It also brings the latest AR experiences to life - from reliving the NASA Apple space missions to trying out a new couch.
Great battery life.
Do more on a single charge thanks to the powerfully efficient A14 Bionic chip. Up to 20 hours of video playback on iPhone 12 Pro Max. Smart data mode switches from 5G to LTE when you don’t need 5G speeds, conserving battery life.
A flawless flat-edge design.
The flat-edge design makes iPhone even more durable and allows us to take the display right to the very edge. Beautiful color-matched edges made of aerospace-grade aluminum make the polished glass back really pop.
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
Superfast 5G.
Fast downloads, high quality video streaming, and low lag. Sets you up to take full advantage of 5G network upgrades.
A remarkably durable Ceramic Shield front.
Ceramic Shield is tougher than any smartphone glass. It’s made by introducing nano-ceramic crystals - which are harder than most metals - into glass for far greater durability. Our dual-ion exchange process also protects against nicks, scratches, and everyday wear and tear.
A bright, beautiful OLED display.
Super Retina XDR display delivers high contrast, incredible color accuracy, and a huge jump in pixel density. Our OLED display brings high resolution to everything you look at from text to photos to fiery explosions in movies. All‑screen design spans from edge to edge, immersing you in your content.
MagSafe. Snap on the perfect accessory.
MagSafe cases, wallets, sleeves, and chargers attach effortlessly and let you snap on multiple accessories at once. Magnets align themselves perfectly every time for faster wireless charging even with a MagSafe case on. If you misplace your MagSafe Wallet, you can see where it was last separated from your iPhone in the Find My app.
Dolby Vision recording with 700 million colors.
iPhone 12 Pro Max jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
Oops resistant.
Industry-leading IP68 water resistance.3 Also resists spills and splashes from everyday liquids like coffee, tea, soda, and juice. Dust doesn’t stand a chance, either.
