A fast and powerful chip.
The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.
Great battery life.
Do more on a single charge thanks to the powerfully efficient A15 Bionic chip. Up to 28 hours of video playback on iPhone 13 Pro Max. Smart data mode switches from 5G to LTE when you don’t need 5G speeds, conserving battery life.
A flawless flat-edge design.
The flat-edge design makes iPhone even more durable and allows us to take the display right to the very edge. iPhone 13 Pro Max has a Ceramic Shield front, textured matt glass back and stainless steel design.
Pro 12MP camera system: Telephoto, Wide and Ultra Wide cameras.
A dramatically more powerful camera system. Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Super-intelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Superfast 5G.
The world is quickly moving to 5G. Streaming, downloading everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos and more.
A remarkably durable Ceramic Shield front.
Ceramic Shield is tougher than any smartphone glass. It’s made by introducing nano-ceramic crystals which are harder than most metals into glass for far greater durability. Our dual-ion exchange process also protects against nicks, scratches and everyday wear and tear.
A bright, beautiful OLED display with ProMotion technology.
The new Super Retina XDR display with ProMotion can refresh from 10 to 120 times per second, and all kinds of frame rates in between. It intelligently ramps up when you need exceptional graphics performance, and ramps down to save power when you don’t. It even accelerates and decelerates naturally to match the speed of your finger as you scroll. You’ve never felt anything like it.
Oops resistant.
Industry-leading IP68 water resistance.3 Also resists spills and splashes from everyday liquids like coffee, tea and soft drinks. Dust doesn’t stand a chance either.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Good design is good for the planet.
Our stores, offices, data centres and operations are already carbon neutral. By 2030, our products and your carbon footprint from using them will be too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 tonnes of plastic. And our established final assembly sites now send zero waste to landfill.
Multiply the magic.
Everything you love about your iPhone gets even better when you use it with a Mac, iPad or Apple Watch. It all just works together seamlessly. Answer a call on whatever is close at hand. Take a photo on your iPhone and watch it instantly appear on your Mac. And see all your texts, all the time, on all your devices. Easy.
